Start with Why
People don’t buy WHAT you do, they buy WHY you do it.
Simon Sinek identified a pattern for success called the Golden Circle. It highlights the importance of communicating your WHY — your purpose, cause, or belief.
- WHY does your company exist?
- WHY do you get out of bed every morning?
- And WHY should anyone care about the work you do?
The Golden Circle can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
I highly recommend watching his TED Talk because it has profoundly impacted my communications. It has been viewed over 60 million times making it one of the most popular.
Start with Why: How Great Leaders Inspire Action | Simon Sinek
What is your WHY?